VP of Clinical Affairs
Laura Shapiro joins the Ross Medical team as the Vice President of Clinical Affairs for Air Visits, Inc. Mrs. Shapiro prides herself on simplifying complexity for profitability through oriented intrapreneurial sales, marketing, and operations. Laura is an outcomes-oriented professional with proven ability to lead diverse cross-functional teams by leveraging relationships and resources to drive value. She has extensive experience in Operations, Consulting, Marketing, and Sales, is well versed in current healthcare industry issues, field sales challenges, and customer buying behaviors, is able to quickly identify key issues in complex situations, and streamline processes to quickly react to changing customer dynamics and proactively develop solutions. In her time at CarePoint Health, Laura acted as the SVP of Business Development and the Director of the Concierge Program, which she piloted and launched to improve patient retention within care coordination, growing visits for access to care to achieve 1 million visits in three years. Prior to CarePoint Health, Mrs. Shapiro dedicated 27 years to Siemens Healthcare, where she performed duties in marketing, management, strategic programs, consulting, global solutions, and culminating as the VP of CRM and Sales Operations.